Feng Hotpot Philadelphia: Social Media (USA)
For Feng Hotpot (an USA Philadelphia-based restaurant specialized in szechuan spicy sauce hotpot) I enhanced the brand’s social media presence through beauty food visuals and a playful storytelling with a clean, trendy and visually consistent profile. I directed the creation of reels that showcased the restaurant’s authentic Chinese atmosphere and communal dining experience, engaging local Asian communities and pursuing new audiences.
While responsible for the creation of the social media assets I used the following softwares: Adobe Photoshop, Adobe Illustrator and Adobe Premier Pro. This profile had +460% growth with +330 new followers over 4 months. (SMC Creative House for @fenghotpot_phl from February to July 2025. Account Director: Carol Bradilli, Community Manager & Copywriting: Roberta Barbosa, Art Direction: Jade Anjos).