Feng Hotpot Philadelphia Social Media (USA)
@fenghotpot_phl, February to July 2025 / SMC Creative House / Account Director: Carol Bradilli / Community Manager & Copywriting: Roberta Barbosa / Art Direction: Jade Anjos
I was responsible for the assets shown here, including photography direction and social media adaptations, created with Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro.
For Feng Hotpot, an USA Philadelphia-based restaurant specialized in szechuan spicy sauce hotpot, I enhanced the brand’s social media presence through beauty food visuals and playful storytelling through a clean, trendy, and visually consistent profile. I directed the creation of reels that showcased the restaurant’s authentic Chinese atmosphere and communal dining experience, engaging local Asian communities while pursuing new audiences.
As for metrics, this profile had +460% growth with +330 new followers over 4 months;
