Feng Hotpot Philadelphia: Social Media (USA)
For Feng Hotpot (an USA Philadelphia-based restaurant specialized in szechuan spicy sauce hotpot) I enhanced the brand’s social media presence through beauty food visuals and a playful storytelling with a clean, trendy and visually consistent profile. I directed the creation of reels that showcased the restaurant’s authentic Chinese atmosphere and communal dining experience, engaging local Asian communities and pursuing new audiences.
Softwares used: Midjourney, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro
SMC Creative House (for @fenghotpot_phl from November 2024 to June 2025)
Account Director: Carol Bradilli
Community Manager/Copywriting: Roberta Barbosa
Art Direction/Motion Designer: Jade Anjos
This Profile reached +460% growth with +330 new followers over 4 months