Teazzi Tea Shop Philadelphia Social Media (USA)
@teazzi.philly from November 2024 to June 2025 / SMC Creative House / Account Director: Carol Bradilli / Copywriting: Roberta Barbosa / Art Direction & Motion Designer: Jade Anjos
Responsible for all digital and print assets shown here, from concept to final artwork, using Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Figma, and Runway AI.
For Teazzi Tea Shop, an USA Philadelphia-based boba tea brand, I created a wide range of visual assets including social media content (motion and static) and print materials (via photo compositing and editing techniques). Our main focus was creating engaging reels, stories and carousels that highlighted the brand’s minimalist motto "KEEP CALM AND DRINK TEA" while integrating a contemporary aesthetic into seasonal and wellness campaigns. Through clean layouts and dynamic content, we grew Teazzi’s positioning as a community-driven brand for Millennials and Gen Z lifestyle.
As for the metrics, this Instagram profile had +260% growth w/ +800 followers over 6 months;
